When you’re trying to grow a social media presence, it can be hard to figure out what content people are actually going to resonate with, and care about. To be successful, you have to find your niche, but while you’re looking for that, there are specific things you can do to see higher engagement, reach, and follower growth. 

Today, on social media, video is king. This may be something you’ve heard before, but we can’t emphasize it enough. Videos mean TikToks and Reels, but they also mean stories. Every social platform has the option to post to Stories now, even Twitter, and this is a great way to post “behind the scenes”. People love to see the face(s) behind the account, the brand, or organization, so Stories can quickly become your best friend. When you let people into your reality and show your school day, the highs and lows of a typical day, the teachers and classrooms then they will connect with you. People care about knowing the where, who and what before sending their children to spend their days with you.

So although it is important to schedule those quality grid posts, video content will have a greater impact on a family’s decision-making process.

This may have left you feeling more confused than before you started reading this blog, so here are some ideas of video content you can post to connect with people.

• Classroom tours
• Get to know the staff
• Fun Reels (daily life, extracurriculars, chapel)
• Discussing the benefits of Christian education
• Ask students to share their experiences or things they have learned

We hope these topics have given you a bit more insight, and created a clearer direction.