Writing a Blog for Your School

Digital Consultants • September 21, 2022

Writing blogs for your school is a marketing channel (similar to social media, or email marketing) that helps your school to grow and gets your school more online visibility. Is blogging worth it? Yes! …if you want more website visitors! Every time you create and publish a blog post, it's one more indexed page on your website. This means one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website.

More reasons why blogs benefit schools (try saying that 5x fast!):

Blogging helps you get discovered on social media. When you write an article you’re creating content that people can share on social media which helps expose your school to a new audience.
By adding a lead-generating call-to-action to every blog post you increase your chances of turning your website traffic into potential enrolments.
If your blogs have valuable content and answer common questions their readers and customers have, you will establish yourself as a trusted leader or authority.

Blogging provides long-term results since you can continue to get traffic from that blog post for years to come.

Let’s get blogging! Here’s where to start:

Identify your blog’s purpose
Choose two or three objectives e.g., to increase enrolments, educate parents, drive engagement with upcoming events or fundraisers
It is helpful to know your target audience. What are your readers trying to achieve? What’s preventing them from doing it? What’s going to happen if they don’t achieve it? Find out the underlying motivations of your target readers then help them achieve these goals.
Ask yourself these 3 questions: Why are we making it? What content do we need? How do we get that content to accomplish our goals?
Come up with topic ideas and keywords to target
Make a list of relevant terms or topics associated with your school. Think about the keywords that your target audience would use as search words. There are several tools you can use to research the monthly search volume of these terms, such as answerthepublic.com to find keywords and a niche to dominate, and semrush.com to see results on certain keywords to use and which to stay away from. To start, the keywords you use should have a high search volume and low competition.
Create a content calendar
Make a calendar and plan to regularly post. If you wrote one blog a week then after a year you would have 52 additional pages that Google can index and use to direct traffic to your website, compared to the 5-10 pages you have now.
Building amazing content
For a blog to be amazing it needs to be well written, researched, media rich (add an image every 300 words), and formatted for skimming. Why is it important to have a great blog structure? This makes your blog readable because it flows well and is organized in a logical way with headings, subheadings, bullets, etc. It also makes it easier to write.

The Parts of a Blog

Title - what is it about?
Introduction - captures attention and tells the reader what to expect (usually 50-100 words)
Main body - lay out points, share ideas, provide steps of action (subheading sections should be every 300 words or so)
Conclusion - how to move forward; motivates the reader to take action and put the knowledge they gained to good use (about 50 words). Think about the 3 E’s when you write the conclusion: Empower, Enforce, Encourage.

Measure your blog’s performance

Finally, it is important to have a tool to measure your website’s performance (a popular, and free, one is Google Analytics). As you add more blogs, these statistics will give you a window into discovering how people are finding your blog and which blogs are most popular. This will help you know the kind of content your readers like.

There are so many benefits to having a blog on your school's website, and the longer you blog, the more authority you will build over time. With the tips given here you should be well on your way to creating a successful blog that promotes your school. Happy blogging!

< Older Post Newer Post >

How to Set Up Google My Business for Your School

By Jenani Paul • September 25, 2025

In today’s digital world, families begin their search for a Christian school online—and 90% of people start their search on Google. If your school isn’t showing up where it counts, parents may never discover the Christ-centered education you offer. That’s why having a strong online presence is essential—not just a website, but a profile that helps your school get found, build credibility, and connect with the families God is sending your way. One of the most powerful tools to achieve this is Google My Business. Google My Business is a free tool that lets your school manage how it appears on Google Search and Maps. It helps parents find your school online by showing your location, contact info, hours, photos, and reviews. A complete and optimized GMB profile increases visibility, builds credibility, and connects your school with families actively searching for Christ-centered education. Why Google My Business (GMB) Matters for Your School Discover how local search visibility can connect you with families seeking Christ-centered education. Increase Visibility in Local Searches Parents searching for “Christian school near me” or “private school in CITY NAME” can find your school at the top of Google search and Google Maps. Showcase Your School’s Mission and Values Your GMB profile allows you to highlight your Christian mission, programs, and unique qualities—helping families connect with your school’s heart. Drive More Website Traffic A complete GMB profile includes a link to your website, driving prospective families directly to your site for more information. Boost Enrollment Opportunities Higher visibility and engagement can lead to more inquiries, tours, and ultimately, more student enrollment. Share Photos and Videos of Your Campus Visual content helps parents see your school environment, staff, and programs—creating trust and credibility. Collect and Display Reviews Positive parent and alumni reviews build your school’s reputation and influence decisions for prospective families. Engage with Your Community GMB allows you to post updates, events, and announcements—keeping current families informed and attracting new ones. Gain Insights on Prospective Families Google provides analytics on how people find your school, what search terms they use, and how they interact with your listing. Stand Out From Competitors Many schools overlook GMB—having an optimized listing gives your school a competitive advantage in local searches. Enhance Trust and Credibility A complete, active, and verified profile signals to parents that your school is professional, transparent, and engaged in the community.

How Christian Schools Can Speak to the Heart of Families

By Jenani Paul • September 11, 2025

Seeing Through Parents’ Eyes: Communicating What Truly Matters

2025 Social Media Trends: What Every Christian School Should Know

October 11, 2024

Welcome to the dynamic world of Christian school marketing in 2025! As social media continues to evolve at an unprecedented pace, it's crucial for schools to adapt their strategies to effectively engage with faith-based parents. This coming year brings essential shifts that go beyond passing trends, presenting unique opportunities for schools to connect deeply with families seeking a Christ-centered education. By harnessing the power of AI, leveraging short-form video content, and prioritizing authenticity, schools can build trust and foster genuine connections within their communities. Additionally, utilizing data-driven insights and partnering with micro-influencers will help create targeted content that resonates with prospective families. In this rapidly changing landscape, embracing these trends will not only elevate your school's outreach but also strengthen its mission of nurturing the next generation in faith.