Faith West Academy
Who
Faith West Academy needed a marketing plan to elevate school to new heights, focusing on enhancing branding to fortify trust and credibility within the community.
Goals
- Increase enrollment by 18% for the next academic year
- Improve engagement on social media channels
Challenges
- The school lacked an effective marketing team
- The current online message was overwhelming for new parents
- Unable to execute brand and marketing activities
- The administration team did not have marketing or branding experience
- There were no marketing strategies or plans for growth
- Did not have access to marketing data to make educated decisions
Website Redesign
The visually appealing and informative website, coupled with high-quality content, allowed the school to establish a strong online presence and effectively communicate its values and offerings. This also generated 450% more leads.
Social Media
Social media growth services helped the school increase engagement and awareness by leveraging targeted advertising and strategic content creation. By consistently reaching out to its target audience through various social media platforms, the school was able to build a strong online community and establish itself as a reputable institution within the education industry.
Email Marketing
Faith West Academy was able to effectively promote its referral program and encourage community members to refer new students to the school.
Blogs
Created right content to be found out successfully on search engine.
Christian Directories
Created profiles to build awareness with right audiences.
Conference Messaging
Actively participated in conference and live events.
Results
300%
Increase in parent engagement
450%
Increase in website visits & form interaction
200%
Increase in engagement on social media
